The best ways to profit with mobile apps
What's the secret to success as a mobile developer?
Concentrate on providing consumers a great value proposition. If you're making games, they must take highest benefit of the mobile experience. Angry Birds is the best example of this. The gameplay is simple and you only need a couple of minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is more complex, we've seen huge corporations fluctuate in several short years. Being versatile enough to evolve is key, but you also need to establish a strong sense of what works in digital and follow it.
Once you have an idea that works, then what? Just how do you convert that into income?
There are four solutions to earn money with apps. The best apparent is through paid downloads, where you set a fixed value for your app, shoppers buy it, and then the transaction usually finishes there. You may also seek an exclusive backer for your app. It's not the most cheaply sustainable approach of profiting, but it can assist you build yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, by which your customer might not have to pay for anything at the beginning (completely free), but will have the opportunity to make purchases within the app to boost the experience.
You can sell advertising and marketing space within your app. Given you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for profit, this can actually make you more money than you can with a pay-per-download model. I often encourage developers mix and match models to their specific application business. The additional monetization techniques you can use, the more cash you will gain.
What about promotion and marketing?
With over and above one Million apps worldwide, competitiveness is fierce. You can own the best app worldwide, but if you can't get the word out about it, nobody's going to download it.
Should I stress over piracy?
If you're developing apps for iOS only, you will not really need to worry about it. Apple is committed to copyright laws and has produced a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't develop for Android you're losing out on a big part of the marketplace. In a current Mobile Insights Study, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisings were displayed on an Android device. Piracy is also not a concern if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are available through several stores globally, so your possibility for exposure can really be even higher.
What's the secret to success as a mobile developer?
Concentrate on providing consumers a great value proposition. If you're making games, they must take highest benefit of the mobile experience. Angry Birds is the best example of this. The gameplay is simple and you only need a couple of minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is more complex, we've seen huge corporations fluctuate in several short years. Being versatile enough to evolve is key, but you also need to establish a strong sense of what works in digital and follow it.
Once you have an idea that works, then what? Just how do you convert that into income?
There are four solutions to earn money with apps. The best apparent is through paid downloads, where you set a fixed value for your app, shoppers buy it, and then the transaction usually finishes there. You may also seek an exclusive backer for your app. It's not the most cheaply sustainable approach of profiting, but it can assist you build yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, by which your customer might not have to pay for anything at the beginning (completely free), but will have the opportunity to make purchases within the app to boost the experience.
You can sell advertising and marketing space within your app. Given you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for profit, this can actually make you more money than you can with a pay-per-download model. I often encourage developers mix and match models to their specific application business. The additional monetization techniques you can use, the more cash you will gain.
What about promotion and marketing?
With over and above one Million apps worldwide, competitiveness is fierce. You can own the best app worldwide, but if you can't get the word out about it, nobody's going to download it.
Should I stress over piracy?
If you're developing apps for iOS only, you will not really need to worry about it. Apple is committed to copyright laws and has produced a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't develop for Android you're losing out on a big part of the marketplace. In a current Mobile Insights Study, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisings were displayed on an Android device. Piracy is also not a concern if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are available through several stores globally, so your possibility for exposure can really be even higher.