In the corporate set up, answering the telephone is a critical part of the steady string of interactions. Regardless of your position, the fact still stands: you will have to interact with your customers on the telephone, every now and then.
Unfortunately, recent phone trends have eroded the core foundation of telemarketing. Instead of ensuring the delight of customers, many business professionals focus on cost-efficiency. What is the result of the shift from being customer-oriented to being financially conscious? Downright negative. If you are among those who think that cost-efficiency is the priority, think again. Phone marketing must revolve around your customer needs. And it is therefore your responsibility to enact the role of a communicator on the phone with vibrancy and proficiency.
Learning the art of telemarketing is never easy. You only harness your telephone management skills, if and only if, you modify your focus and start learning the basics. Exquisite phone management never happens by accident, it happens only through training.
To help you empower your telemarketing prowess, here are some sell on phone secrets that you can incorporate into your phone marketing strategy:
Bear in mind that anyone who interacts with you is a visitor. Whatever the reason is for calling you, every visitor must be treated with reverence and courtesy.
A wonderful welcome is a necessity for your visitors. Be friendly and make sure you let them know your willingness to help. Let them appreciate your company as a delightful place to visit.
Smile to the point of a grin before you answer the telephone. Smiling makes you sound welcoming and interested in what your visitors are saying.
Answer the telephone on the second ring, within 3 to 5 seconds. This gives you more time to prepare and respond in a customer-friendly manner.
Play the role of an information getter. Do not be afraid to ask open questions. Tossing in relevant questions makes it easier for you to understand the context of the customer's call.
Unfortunately, recent phone trends have eroded the core foundation of telemarketing. Instead of ensuring the delight of customers, many business professionals focus on cost-efficiency. What is the result of the shift from being customer-oriented to being financially conscious? Downright negative. If you are among those who think that cost-efficiency is the priority, think again. Phone marketing must revolve around your customer needs. And it is therefore your responsibility to enact the role of a communicator on the phone with vibrancy and proficiency.
Learning the art of telemarketing is never easy. You only harness your telephone management skills, if and only if, you modify your focus and start learning the basics. Exquisite phone management never happens by accident, it happens only through training.
To help you empower your telemarketing prowess, here are some sell on phone secrets that you can incorporate into your phone marketing strategy:
Bear in mind that anyone who interacts with you is a visitor. Whatever the reason is for calling you, every visitor must be treated with reverence and courtesy.
A wonderful welcome is a necessity for your visitors. Be friendly and make sure you let them know your willingness to help. Let them appreciate your company as a delightful place to visit.
Smile to the point of a grin before you answer the telephone. Smiling makes you sound welcoming and interested in what your visitors are saying.
Answer the telephone on the second ring, within 3 to 5 seconds. This gives you more time to prepare and respond in a customer-friendly manner.
Play the role of an information getter. Do not be afraid to ask open questions. Tossing in relevant questions makes it easier for you to understand the context of the customer's call.
About the Author:
Related articles on how to sell on the phone or visit www.how-to-sell-on-the-phone.com