It is practically impossible to survive, let along thrive, in business today without a significant presence on the internet. Having an effective and easily-found website can be critical in attracting new customers and other revenue streams. One often overlooked aspect of this is having an suitable name for the site that will enhance its effectiveness. As such, domain name registration is a vitally important aspect of having a powerful web presence.
This importance lies in three main reasons. The first reason is in relation to the web host. If the web host is changed for any reason and the domain name has been registered, then it will not be necessary to change the the URL (web address). This ensures that current and former customers will still be able to find the site where they are accustomed to seeing it. Without registration however, the URL must be changed, potentially leading to difficulty for customers and even the loss of some of them.
The second reason is in relation to credibility. The existence of a domain name associated with the company will lend an air of legitimacy. For example, if the contact email address for ABC Company is info@abccompany.com, this will appear to be much more professional than something such as abccompanyinfo@gmail. Com. Appearing credible is essential in drawing in new customers as well as attracting advertisers for the website, both of which are potential sources of revenue.
The other reason is the ease with which the website can be found. If the address is something closely related to the company name or the products or services that are offered then it is likely that more traffic will be driven to the site than it would if this were not the case. More traffic in turn means more potential customers and ad revenue.
The first step in the process is to choose an appropriate name. It is advisable to come up with a list of several potential names that would be good to use because there is a good chance that the top choice, or choices, will not be available. There's a lot that goes into deciding on a name and doing an internet search for articles that give advice may be a good use of time at the beginning of this process.
Once a few potential names have been chosen, a domain name registrar will need to be decided upon. There are numerous sites that offer this service for a variety of prices. Details may differ, but it is generally necessary to pay a fee up front for registering the name, which will be good for one year. After that an annual fee must be paid to maintain ownership of the name.
In addition to differences in prices, registrars often have a set of perks that they offer. These may include free starter web pages, free email accounts or promotional pricing for registration. With the wide variety of providers available, it's advisable to research the top rated ones prior to making a decision.
With little effort or expense needed, domain name registration can easily be done by any company. Although inexpensive and relatively easy, it can be an vital step toward business success.
This importance lies in three main reasons. The first reason is in relation to the web host. If the web host is changed for any reason and the domain name has been registered, then it will not be necessary to change the the URL (web address). This ensures that current and former customers will still be able to find the site where they are accustomed to seeing it. Without registration however, the URL must be changed, potentially leading to difficulty for customers and even the loss of some of them.
The second reason is in relation to credibility. The existence of a domain name associated with the company will lend an air of legitimacy. For example, if the contact email address for ABC Company is info@abccompany.com, this will appear to be much more professional than something such as abccompanyinfo@gmail. Com. Appearing credible is essential in drawing in new customers as well as attracting advertisers for the website, both of which are potential sources of revenue.
The other reason is the ease with which the website can be found. If the address is something closely related to the company name or the products or services that are offered then it is likely that more traffic will be driven to the site than it would if this were not the case. More traffic in turn means more potential customers and ad revenue.
The first step in the process is to choose an appropriate name. It is advisable to come up with a list of several potential names that would be good to use because there is a good chance that the top choice, or choices, will not be available. There's a lot that goes into deciding on a name and doing an internet search for articles that give advice may be a good use of time at the beginning of this process.
Once a few potential names have been chosen, a domain name registrar will need to be decided upon. There are numerous sites that offer this service for a variety of prices. Details may differ, but it is generally necessary to pay a fee up front for registering the name, which will be good for one year. After that an annual fee must be paid to maintain ownership of the name.
In addition to differences in prices, registrars often have a set of perks that they offer. These may include free starter web pages, free email accounts or promotional pricing for registration. With the wide variety of providers available, it's advisable to research the top rated ones prior to making a decision.
With little effort or expense needed, domain name registration can easily be done by any company. Although inexpensive and relatively easy, it can be an vital step toward business success.
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