If there's one thing that we can agree on, it's that, for the most part, we don't like ads. To be more specific, we don't like ads that are either thrust upon us with no warning or hold little relevance to our interests. This is especially true when it comes to apps, since we typically use them in order to get quick results. For those who would like to know how careful ad implementation should be done on apps, here are a few quick details from app design companies.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
Lastly, you want to make sure that your ads do not interfere with any user's experience. For example, if you click onto a website, before being immediately greeted by a page-long ad, suddenly you don't want to see what else the site has to offer. This is a poor example of helping said experience. When it comes to apps, it's recommended by companies like Lounge Lizard that ads load up at the start, so that users can continue to use their programs as they would like.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
The first thing to know about ad implementation, as it relates to apps, is that it's ideal if they aren't very visible at all. The reason for this is that most people can pick up on ads right away, as if they have sonars that can detect such things in a hurry. Of course, many designers might not be able to get away with leaving apps out of the equation, which is understandable. If it can be done, though, an absence of ads is better for the general user experience.
Also, the apps that are placed should hold relevance to the users. Let's say that someone is using an app to shop around for electronics; maybe a pop-up could appear telling them about a deal on a TV or sound system. This is just one example of an ad that could, in theory, receive numerous clicks. Relevance matters, in this sense, and the most reputable app design companies in the world would be hard-pressed to disagree.
Lastly, you want to make sure that your ads do not interfere with any user's experience. For example, if you click onto a website, before being immediately greeted by a page-long ad, suddenly you don't want to see what else the site has to offer. This is a poor example of helping said experience. When it comes to apps, it's recommended by companies like Lounge Lizard that ads load up at the start, so that users can continue to use their programs as they would like.
If you want to know how ads should be brought into apps, these are just a few talking points worth going over. Many of them are well-known by those who have been involved in the design process for years, which probably goes without saying. More than anything else, these points should benefit those who are still learning the ropes. The more knowledgeable they are, the less likely they are to make mistakes, even when it comes to ads.
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